Unitree Robotics has always been dedicated to creating fun, friendly, and engaging robots for the public, aiming to bring joy and companionship through robotics technology. From a cowboy walking the streets of Austin, Texas, to viral livestreamed boxing tournaments online, Unitree Robotics is pushing the boundaries of robotics in modern life. As a pioneer in civilian robotics, the company is capturing global attention by combining technological precision with cultural relevance—and deploying its creations across entertainment, industry and everyday life.

   Humanoid robots developed by Unitree have organically become social media sensations, with fans celebrating their diverse outfits, makeup and personalities. Whether striking a pose or dancing in sync, these expressive robots are blurring the lines between human and humanoid in consumer and entertainment spaces.

   One recent breakout cultural moment highlights this shift. Jake the Rizzbot, a G1 Unitree robot operated by a user, went viral in news stories and on social media, stunning crowds on the streets of Austin with his smooth moves and Gen Z slang—showcasing Unitree robots' capabilities for lifelike interaction.